Saffola FIT-TEST
Saffola, with its most recent scheme Fit-Test is subsequent the age-old saying of ‘Practice what you preach’. Marico has cord in its total Sales team to extend the message of heart care by really living the ‘Saffola way of life’ that contain following a fit diet, work out commonly and going for regular health check.
Mainly Sales personnel lead frantic lives with mad deadlines life form a normal feature of their daily lives. This clearly leads to fatness, tension and breathlessness. And more riskily a poor result on the heart. It is usually known that one of our every 3urban Indians is either overweight or fat. 2 out of every 3 working Indian are under pressure. 1 out of every 3 urban Indian undergo from high lipid level. 50 million Indians endure from heart diseases and this number is probable to dual by 2010. These numbers are sufficient to show that our Sales panel is as liable to heart disease as the normal Indian and steps want to be taken to correct this early.
Eight teams have been shaped across the country and every team includes Regional Sales Managers, Area Sales Managers right down to Territory Sales Officers. Each team will be selected a devoted dietician for 3 months. Fit-Test will include outline of each and every team member contain conference and tests for cholesterol, blood sugar, BMI and BMR. The deitician, job profile, will do goal and direction setting for every member of the team. There will be normal follow-ups through entity and group visit. Each team member has been supply with an exercise Kit, Diet Diary and planner and even sponsorship of gym, if recommended by dietician. During Fit-Test, Saffola hopes to show that we ‘talk the walk’ and have a healthy and fit Sales Team at the end of 3 months and enlarge the scheme to the relax of Marico finally.